Heart of Albion announce a new title from Bob Trubshaw
Pretty much required reading for all Forteans, I'd say. And as a free download, there can be no complaining about the price.
The following is their text as received:
Horn Dance Or Stag Night?
Folklore and myth in the age of blogs
Bob Trubshaw
Why is a stag night or an office in-joke as good an example of folklore as morris dancing or a fairy tale? Why does the rhetoric of eco-politics seem like the recycling of myths dating back well over 2,000 years? How often have American presidents imitated Hollywood action movies? How do the mass media successfully construct the 'deep structures' of modern society?
Apart from a few people in universities studying folklore or mythology these questions may seem strange. In this booklet Bob Trubshaw suggests that, far from being strange, folklore and mythology at least as understood by academics are key to understanding the processes by which we create our all-encompassing 'social reality'.
At a time when Western 'social reality' is increasingly contrived by the vested interests of global commerce, and shaped by the media magnates within that cartel, the folkloric transmission of ideas via emails, blogs and personal Web pages has increasing importance. The ability to consciously recognise the way myths or, more accurately, 'mythic fragments' are used by the media is also key to understanding how 'spin' attempts to delude us all.
This short booklet does not claim to offer a detailed understanding of the construction of social reality. Instead it suggests some fruitful directions for further thinking. The result is both enlightening and empowering.
ISBN 976-1-905646-05-0 May 2007 A5 (210 x 148 mm), 26 + ii pages, stapled booklet. £5.95
See http://www.hoap.co.uk/general.htm#HDSN for details and to download for FREE!
I couldn't understand some parts of this article, but it sounds interesting
I couldn't understand some parts of this article, but it sounds interesting
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Harper, Roy
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